| Back | The Location of the Sites being surveyed for suitability as a prospective Tesco Express.  
     
 

Locating:
Level 5 Locate places accurately, use map co-ordinates, understand distance and direction and draw maps with a sense of scale and proportion.
Level 7 Construct and use plans and maps and apply map skills accurately to obtain information.

 
     
  Task 1 - from initial project brief:
1)  We would like you to map these sites and describe the main features of their location indicating the distance and direction from the town centre - with a view to later undertaking a survey of several possible sites advising us on their suitability for the purpose.		  
     
  Base map of Crickhowell  
 

 
     
  Initial assessment:  
  Tesco has targeted Crickhowell based on its demographic characteristics. Although the town has under 3000 inhabitants it serves neighbouring villages increasing the catchment to 6000 people. The people are affluent and relatively mobile and it is considered that the Tesco Express format could be highly profitable.  
     
 
Crickhowell NP8:
Often, many of the people who live in this sort of postcode will be wealthy commuters living in villages. These are known as type 3 in the ACORN classification and 2.7% of the UK's population live in this type.

Neighbourhoods fitting this profile are found throughout the shire counties, especially in Oxfordshire, Cambridgeshire, Gloucestershire, Warwickshire as well as in Surrey, Hampshire and Sussex.

This type of postcode comprises wealthy people living in rural villages, predominantly in the shire counties of England. Given the rural nature of these areas, there is some agricultural employment but most residents are affluent, well educated professional people employed in senior managerial positions. There is also more working from home in this type.
Pictured below: traditional Crickhowell town centre shop

Residents tend to be older, aged 45+, with fewer children and more retired people. Housing is spacious, with four or more bedrooms, mostly detached and at the upper end of the property price ladder. Reflecting the older age profile, more properties are owned outright than being bought on a mortgage.

Car ownership is high with more people commuting by car than by rail. Two or more cars per household is common, with high value cars being the norm.

These are financially astute householders, with high levels of ownership of stocks and shares, unit trusts and guaranteed income bonds. The Internet is used to research and purchase financial products as well as cars, holidays and other products.

Leisure interests include walking, bird watching, the fine arts, antiques, classical music and the opera. Membership of the National Trust is also popular. Favoured newspapers tend to be The Telegraph, The Times and Financial Times.
 
   
     
  Shortlist of potential sites  
  1. Petrol Station A40T adjacent to New Road
2. New Road Garage - adjacent to bridge
3. Central Garage - Beaufort Street, town centre
4. Allotments, adjacent central town car park
5. Council Offices, Beaufort Street - vacant property
6. Land adjacent to Elvicta Estate
7. Grenfell's Stores, High Street
8. Additional Site(s) as proposed by RPS		  
     
  Task 1 - from initial project brief:
1)  We would like you to map these sites and describe the main features of their location indicating the distance and direction from the town centre - with a view to later undertaking a survey of several possible sites advising us on their suitability for the purpose.